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| CGC Infomercial Buyers Masterfile |
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Infomercial Buyers
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| SEGMENTS |
Data card currency: US Dollar |
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| 6,399,681 |
Total Universe / Base Rate |
$95.00 /M |
| 54,070 |
Hotline |
+
$10.00 /M
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| LIST TYPE |
| Consumer |
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| SOURCE |
| TV generated |
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| GEOGRAPHY |
| Domestic (US) |
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| LIST MAINTENANCE |
| Market Entry |
09/22/2008 |
| New to Manager |
09/22/2008 |
| Counts through |
11/10/2008 |
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| DATA CARD MAINTENANCE |
| New to NextMark System |
09/22/2008 |
| Last data card update |
11/10/2008 |
| Next data card update |
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| Data card update frequency |
MONTHLY |
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| DESCRIPTION |
| Impulse buyers are truly the ones that you can count on to reach into their wallets. These infomercial responders truly fall into that category. These people are avid TV watchers and have ordered one or more products offered through direct response Television and Radio and paid with a credit card. These responders see something they want and reach out and grab it. They are perfect for almost any type of offer; travel, time shares, kitchen products, books, magazines etc. |
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